
About
Sloan is a Toronto-based rock band from Halifax, Nova Scotia who first performed in spring of 1991. Comprised of bassist and vocalist Chris Murphy, guitarists/vocalists Jay Ferguson and Patrick Pentland, and drummer/vocalist Andrew Scott, the quartet possessed a rare chemistry from the start. There are so many moments peppered throughout the 30-year history of Canadian indie rock heroes Sloan that set them well apart from the pack. From the band’s earliest home studio recordings that married their pop smarts with fizzy, fuzzed out guitars, right up to later efforts that contain multitudes in their track listings, ranging from Dylanesque streams of consciousness to short, sharp blasts of power pop – Somehow, it all remains quintessentially Sloan.
The band are credited as being a main instigator for the Canadian East Coast alternative scene of the early 90s, garnering comparisons to the Seattle Grunge movement on the opposite coast. Over the course of their quarter-century career, Sloan have amassed an outstanding collection of over 250 songs and more than 30 singles with airplay at Canadian Rock Radio. Sloan have received nine Juno Award nominations and won for Best Alternative Album in 1997. The band was named one of Canada’s top five bands of all-time in a CBC critics poll.
Sloan are one of the rare bands to make it to their 13th album with all four original members who are equally prolific songwriters and all still working at the top of their respective games, sounding utterly ageless in the process. Ultimately, whatever appeals most to you when looking at the big, still-developing story that is Sloan, there is one fact that is incontrovertible. In 2022, some 30 years on from when it all began, with the release of their 13th full-length album ‘Steady’, the tale is – thankfully – far from over.
The album title is reflective of Sloan’s impressive 30-year feat, bassist and vocalist Chris Murphy explains, “They say if you want to go fast go alone but if you want to go far go together. I don’t know if there are many other bands you can name that are still making records with their original line up 30 years in. Look it up!”
Steady Tracklisting
1. Magical Thinking2. Spend The Day
3. She Put Up With What She Put Down
4. Human Nature
5. Scratch The Surface
6. Panic On Runnymede
7. Dream It All Over Again
8. Nice Work If You Can Get It
9. Simply Leaving
10. Close Encounters
11. I Dream Of Sleep
12. Keep Your Name Alive
Highlights
- Sloan have sold over 400,000 records in Canada.
- Over 32m Streams ATD in Canada.
- Over 550,000 Radio Spins in Canada, with an audience of 2.5bn.
- Sloan have received nine Juno Award nominations and won for Best Alternative Album in 1997.
- The band was named one of Canada’s top five bands of all-time in a CBC critics poll.
- The band are credited as being a main instigator for the Canadian East Coast alternative scene of the early 90s, garnering comparisons to the Seattle Grunge movement on the opposite coast.
- Over the course of their quarter-century career, Sloan have amassed an outstanding collection of over 250 songs and more than 30 singles with airplay at Canadian Rock Radio.
- The band have been nominated for 16 East Coast Music Awards and have won 5 awards.
Timeline
| October 7th | Content Day @ 80a Studios (Live & Acoustic Videos) |
| October 19th | ‘Dream It All Over Again’ release |
| October (TBC) | ‘Dream It All Over Again’ Music Video |
| October (TBC) | First batch of Live Videos release |
| October 21st | ‘Steady’ Release – Physical & Digital |
| October 21st | ‘Steady’ release event @ Sonic Boom, Toronto |
| November (TBC) | Second batch of Live Videos release vid |
| November 18th | RSD – In Store Event |
| November 23rd | Sloan Steady Tour Begins |
Marketing
OOH:
- Window display secured for Sonic Boom in Toronto.
- Street Postering in Toronto
Activations/Events:
- Album launch performance to be held at Sonic Boom on day of release.
- Live performance of select songs from record.
- Album playback.
- Band will sign records, have merch on sale.
- Collective Arts will be providing ‘Sloan Steady’ beers for attendees at the event.
- Exclaim! Will be giving an exclusive fireside chat with the band at the event, detailing the writing / recording of the album.
Social Initiatives:
- Sloan ‘Steady’ GIF’s for socials ‘Which Sloan Band Member Are You’ filter incoming.
- ‘How We Made’ content will be filmed for each song.
- Acoustic snippets will be filmed for each song.
- Live Videos will be filmed for select tracks from the album.
- Pre-save/Add now live
Contesting:
- Exclaim! Contest
- uDiscovermusicCA Contest
